Keynote Speech - Barbara DeVivo

We are very glad to introduce Barbara Devivo, Adjunct Professor at Westmount Univeristy, who will be presenting a Keynote talk and a general talk at the conference


Barbara DeVivo has spent her entire career in marketing management serving various executive global roles from market analysis and research, business development product management and professional relations. Ms. DeVivo has also amassed a strong proficiency in all facets of marketing management, sharing both academic and professional experiences.

Currently, Ms. DeVivo is a PhD student at the State University of New York at Albany- Rockefeller College of Public Affairs and Policy whose research is centered on Organizational Behavior Management in Healthcare. Additionally, she serves as President and Founder of Extended Marketing Services, a real estate and healthcare consulting company. Ms. DeVivo has also held the position of Adjunct Professor of Marketing at the University of Memphis as well as Union Graduate College and has taught Marketing, Advertising and Brand Promotions, Market Research, and Negotiations. Furthermore, she has held the position of Executive Director of Marketing at the University of Memphis managing the operations, strategy development and execution of all marketing activities for its business school. Prior to then, Ms. DeVivo served in the healthcare industry as Director of Professional Relations for Thermage and was responsible for managing the key physician opinion leaders for the company world-wide and creating global awareness of all clinical and professional activities conducted by physicians and the company.

From 2005-2007, she served as Director of Marketing for RITA Medical where she lead the company’s drug eluting therapy efforts in the oncology market for the treatment of nonresectable metastatic liver, lung and kidney tumors, broke through and built the US market with a novel procedure and served the company through product management, business development and market analysis for emerging businesses. Prior to RITA, Ms. DeVivo worked for CR Bard managing the company’s brachytherapy oncology business for the treatment of prostate and breast cancer.

From 1998 to 2003 she started her career at Kimberly-Clark Healthcare division in product brand management, market research and global market analysis. Barbara has launched over thirty-nine products and has served on four due-diligence and acquisition teams throughout her career in healthcare marketing.


MBA - Mercer University (2003)
BS - Policy Analysis and Mangement, Cornell University (1999)
Member - Academy of Management
Member- American Society of Clinical Oncology

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